Location
Start Dates

  • August 29, 2019
Duration

2Terms

Course Delivery

  • Blended
Tuition & Fees

Domestic: CAD $6,118
International: CAD $17,928

Program Description

You will learn the principles of user experience design, analytics, search engine optimization, integrated media strategies, and web development techniques. This will allow you to grow your existing skills to expand in the digital realm. 

This program will be delivered in flexible learning spaces. A laptop computer with course applicable software will be required (specifications below).

Laptop specifications
  • Intel quad core CPU (i5 or i7)
  • 8GB RAM (16GB recommended)
  • 13 inch 1080p screen (15 inches recommended)
  • a dedicated graphics card with 2GB of VRam
  • a 128GB solid state hard drive (256GB recommended)
  • a portable hard drive (for data backup)
  • Windows 10

** Equivalent specification in an Apple MacBook Pro is acceptable

Course Listings Request More Information

Domestic Applicants

Prospective Student Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
North Campus – Third Floor
international@bowvalleycollege.ca
403-410-3476


Admission Requirements

Academic requirements
  • Completion of a diploma

Note: Special Acceptance to the program may on occasion be approved by the dean based on equivalent work experience, education, and/or training.

English language proficiency requirements

For applicants whose first language is not English, please review English language proficiency requirements.

 
Course Listings Request More Information

Domestic Applicants

Prospective Student Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
North Campus – Third Floor
international@bowvalleycollege.ca
403-410-3476

Course Listing


Curriculum subject to change. Current students should confirm program requirements with their academic advisor.

Term 1

Required CoursesCredit

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

Course Delivery

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

This course introduces learners to current industry web design and development methodologies within a digital marketing context. Responsive design and the creative process are themes throughout the course. Learners employ development techniques using current industry programming languages and tools to address a marketing target. Learners employ project management principles in the completion of projects based on real business scenarios and aligned with integrated marketing plans.

Course Delivery

In this course, learners create, manipulate, and complete images for use in media production to address business contexts. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design and the sourcing of media. Learners use advanced techniques combining photographic and illustrative material using imaging software to produce complex visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

Course Delivery

In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.

Course Delivery

Term 2

Required CoursesCredit

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.
Prerequisite: DESN2301

Course Delivery

This course builds on foundational coding skills as learners they undertake complex projects that focus on making the web more responsive, interactive and functional. Learners apply evidence-based practice for user interface design in the development of websites and applications. Projects are tested for functionality and critiqued through peer review.
Prerequisite: DESN3204

Course Delivery

In this course, learners build upon their foundational skills in media production through projects demanding the combining of media elements and the mixing of production effects. Project teams incorporate creative solutions that address marketing challenges, and the solutions include a variety of media forms delivered through a variety of platforms.
Prerequisite: DESN3206

Course Delivery

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasis the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.
Prereqsuite: DESN2301

Course Delivery

This course brings together integrated digital marketing and the business world where graduates ply their skills. Success in this course and the graduate workplace depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business contexts and focus on strategy, promotion, and entrepreneurial endeavour.
Prerequisites: DATA3301, DATA3302*, DESN2301, DESN3204, DESN3206, MKTG2301 (*may be taken as a pre- or co-requisite)

Course Delivery

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