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Step into the fast-moving world of marketing and communications with the Marketing Major. You’ll develop both the creative and technical skills needed to produce and manage marketing content across today’s digital platforms.

In this program, you’ll learn how to:

• Use digital and social media tools effectively
• Analyze data to guide decision-making
• Create and implement marketing strategies
• Coordinate and manage projects
• Build strong client relationships
• Develop compelling and consistent brand messages

By graduation, you’ll be ready to take an integrated approach to marketing—planning, implementing, monitoring, and evaluating brand and promotional activities that drive results.

Program Length
This is a two-year (four-term) diploma program. A standard course load is five courses per term, though you can maintain full-time status with at least three. Taking fewer than five courses per term will extend your completion time.

Learning Options
Core business courses are available in class and online. Most marketing major courses are offered in class and/or online, giving you flexibility in how you study.

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