Business Administration - Digital Marketing

At Bow Valley College, our Business Administration Digital Marketing program gives you more than theory. You’ll gain the skills to design, launch, and measure digital campaigns using today’s AI-driven tools. By blending business fundamentals with hands-on training in user experience, analytics, content creation, and integrated media, you’ll graduate ready todrive growth for any organization or your own business.

Whether you want to work in-house, at an agency, with a startup, or as a consultant, you’ll be prepared for in-demand roles such as SEO/SEM specialist, content strategist, social media manager, or digital marketing director.

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Time Commitment

A standard course load is five courses per Fall or Winter term, though full-time status can be maintained with a minimum of three courses per Fall or Winter term. For students enrolled in the condensed Spring 2026 (May to June) or Summer 2026 (July to August) terms, it is recommended that you do not exceed two courses per term.

Taking fewer courses will extend your completion time.

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This program offers dual accreditation through our partnership with the Digital Marketing Institute (DMI). Upon completion, students will also earn the Certified Digital Marketing Associate (CDMA) certification.

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