- August 30 2018
- In Class
Tuition & Fees
Domestic: CAD $5,064
International: CAD $14,884
A full course load is 5 courses per term. Students may elect to take fewer courses each term; however, it will take longer to complete the program.
Organizing a meeting, trade show, conference, or throwing a corporate party requires expertise. Get the practical skills and knowledge to successfully plan, organize, manage, promote, and evaluate special events. Learn how to effectively work in a variety of roles associated with event planning.
This is a one-year (two terms/30 weeks total) certificate program. A full course load per term includes five courses. Students may elect to take fewer courses each term; however it will take longer to complete the program.
Plan the sequence of your courses!
- Credit in English 30-1 or minimum 65% in English 30-2 or equivalent
- Credit in Math 30 or equivalent
Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections:
- Interpreting Literature and Art: 520 minimum standard score
- Writing Skills: 520 minimum standard score
- Math Test: 520 minimum score
- Satisfactory results on the Bow Valley College Admissions Test
English Language Proficiency Requirements
For applicants whose first language is not English, please review English language proficiency requirements.
Curriculum subject to change.
Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.
Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.
This course will explore how the field of marketing and communication has evolved and why organizations must leverage digital communication as part of the integrated marketing communications mix. Learners will also explore the principles, forms, and creation of digital media and the connections between information technologies, consumer media consumption trends, and the consolidation of marketing and communications.
This course defines the tourism industry and how all industry groups work together to meet the needs and expectations of the visitor. The course will focus on the impact and contributions to the economy by the tourism industry.
The event management industry is rapidly expanding and becoming highly competitive. Introduction to Event Management provides an overview of the globalization of the events profession, drawing on real-world event experiences. Learners explore the advancement of event research and education, adoption of international standards, rapid expansion of technology, and increased focus on sustainability.
For as long as there have been people, there have been meetings and despite rising costs for transportation and hospitality services, more and more meetings are being held in today's fast-paced environment. Meetings, Expositions and Conventions introduces you to the scope, diversity and changing aspects of this growing and profitable sector within the tourism industry. Examining the major players and components that make up a convention and/or exhibition, students will gain insights into the workings of this sector. Instruction is provided on processes and techniques for producing successful event gatherings including planning and design elements of meetings, exhibitions and conventions. Finally, students explore new technologies that influence the effectiveness and efficiency of critical elements included in the meeting planner's responsibilities.
Event Management is the process through which all planning and development occurs in order to create and produce well-organized and well-managed events. The event professional must look at an event as an entire production, similar to a theatrical production, focusing on what the attendee will see and hear during the event. We will look at determining what it is a client wants and needs to achieve, in order to select the most appropriate décor, the right effects and specific equipment for the job based on the resources available. In this course we will concentrate on working with the necessary suppliers to create an environment with a purpose, the desired message and a legacy of memories.
Whether your event is on a mountain top, at the beach, in a garden, or a corporate hotel, as a skilled event planner you have to be successful at developing the right menu and catering services to make your client's event a success. Catered Events provides you with the fundamentals of the business and the craft of catering for events. You will be introduced to the catering contract and examine various negotiation techniques. You will also explore menu-planning, styles of service, room setups and staff requirements for different types of functions. You will learn to create menus to match clients' budgets and how to plan a deep-market themed event.
Event Marketing explores both the marketing of events and events as marketing strategies. The theory of consumption and the experience economy are analyzed to provide context regarding why consumers choose to attend and invest in events. This course will explore how event marketing strategies are used in a variety of event segments, sponsorship, cause-related marketing, and how digital marketing tools are applied to meet event objectives. Prerequisite: MKTG1101
The planning of production and logistic functions are critical to the success and sustainability of events. Every element must be accounted for and scheduled from the largest components to the smallest details. Learners go through the event planning and logistics process to develop time management and problem solving skills, as well as how to effectively collaborate with a variety of stakeholders. Real-world tools such as site plans, production schedules, and communication plans are created to strategically execute events.
Work Experience Courses
This course prepares learners for employment opportunities by developing marketing tools and skills for interviews.
Prerequisite: Completion of 15 program credits
Through experiential learning, this course bridges classroom study with the Calgary workplace. Representing Bow Valley College, learners will have opportunity to use their new technical skills; observe and integrate into office culture; work on soft skills/communication skills; network with industry colleagues; gain reference(s); add experience to their resume; possibly gain extended employment or referral; and receive evaluation from Employer. Open communication is maintained throughout the work term between Learners, Hosts and Student Engagement Officers.
- Completion and passing grades in all required program courses
- Completion of ADMN9998 Employment Preparation (non-credit)
- Completion of TOWES
- Minimum B- in Communication Fundamentals, Business Communications or Legal Office Communications
- Minimum program GPA of 2.60
- Commitment (attendance, punctuality, professionalism), as determined jointly by Program Coordinator, Instructors and Student Engagement Officer
The Alberta Government provides up-to-date information on Alberta’s occupational profiles including wage and salary information. Click on the link to find out more. Alberta Learning Information Services: Occupational Profile
Graduates of this program may be granted credits towards the following:
- Bow Valley College – Business Administration Diploma, Event Management major
Note: Transfer credits are reviewed and accepted on an individual basis by the institution you are applying to.
Work experience is an optional four-week work experience at the end of the program. The work experience component provides you with Canadian work experience while exposing you to opportunities within various business departments. Our student engagement officers will collaborate with you in order to secure a work placement.
Work Experience gives you the chance to use your new skills in the workplace. You'll receive strong mentorship, gain valuable experience, and enjoy networking opportunities.
Work experience is an unpaid, non-credit job placement within Calgary. It's scheduled right after you've completed your required courses and lasts 4-6 weeks, depending on your program.Work Experience is competitive and final acceptance for placement is subject to departmental approval.
- You must apply in the first semester of your program. You'll get approval once you meet all prerequisites.
- You'll have to write the Test of Workplace Essential Skills (TOWES) during your first term. The TOWES credential is one prerequisite for Work Experience eligibility.
- You also have to pay for and successfully complete the Employment Preparation course ADMN9998 beforehand. The course fee is $150, and is not covered by student loans.
- Once you have a Work Experience placement (ADMN9999) in Calgary, you'll complete the full-time work over 4 to 6 weeks. Work experience is scheduled immediately after the completion of all the required program courses. You cannot register for ADMN9999 after graduation. Course fee is $200 and is not covered by student loans.
Planning your course schedule according to availability and prerequisites requires some consideration.
Plan the sequence of your courses with this 2018/19 schedule.
Once you are a registered student in a program at the Chiu School of Business, our student engagement officers can also assist you with planning.
Please visit the full-time course credits pages for details for each program.
If you are taking an online course, you should make sure your computer has the following applications:
- Reliable internet access – DSL or cable connections are highly recommended.
- We recommend Windows 7 or 10 (preferred) or Mac OS software; Microsoft Office 2013 (minimum); Adobe Acrobat Reader; and a media player such as Adobe Flash Player, QuickTime, or Windows Media Player.
- Some courses might require additional software or applications packages. You will be given this information before starting the course.
- We recommend Mozilla Firefox, Google Chrome, and Safari as browsers. D2L does not work well with Internet Explorer.
The approximate cost of textbooks and other supplies is estimated at $750 per term.