- August 29, 2019
- In Class
Tuition & Fees
International: CAD $14,956
A full course load is 5 courses per term. Students may elect to take fewer courses each term; however, it will take longer to complete the program.
Organizing a meeting, trade show, conference, or throwing a corporate party requires expertise. Get the practical skills and knowledge to successfully plan, organize, manage, promote, and evaluate special events. Learn how to effectively work in a variety of roles associated with event planning.
This is a one-year (two terms/30 weeks total) certificate program. A full course load per term includes five courses. Students may elect to take fewer courses each term; however it will take longer to complete the program.
Course SchedulePlan the sequence of your courses! These course planners are for prospective students only. If you are a current student, please refer to your D2L program page from program planners.
Work Experience (Optional)
Work Experience (practicum) offers you the opportunity to use your new skills in the workplace, receive strong mentorship, gain valuable experience, and enjoy networking opportunities. Work Experience is offered as an unpaid, non-credit work placement scheduled immediately following the successful completion of all required courses (Calgary placement only).
Applicants must meet all eligibility criteria and follow the application process to be accepted into Work Experience. The application process aligns with the competitive nature of a job search and candidates are responsible for demonstrating a high level of professional and program expectations. Not all applicants are guaranteed a Work Experience placement.
Find out more! Work Experience
- Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent
- Credit in Math 30 or equivalent
Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections:
- Interpreting Literature and Art: 520 minimum standard score
- Writing Skills: 520 minimum standard score
- Math Test: 520 minimum score
- Satisfactory results on the Bow Valley College Admissions Test
Successful completion (65% or C grade) in each of the four designated Career Program Pathway - Business courses offered by the School of Foundational Learning and a passing grade in one designated business course offered by the Chiu School of Business.
English Language Proficiency Requirements
For applicants whose first language is not English, please review English language proficiency requirements.
Course Listings Request More Information
Prospective Student Centre
South Campus – Main Floor
International Learner Applicants
North Campus – Third Floor
Curriculum subject to change.
Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.
Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.
This course will explore how the field of marketing and communication has evolved and why organizations must leverage digital communication as part of the integrated marketing communications mix. Learners will also explore the principles, forms, and creation of digital media and the connections between information technologies, consumer media consumption trends, and the consolidation of marketing and communications.
This course defines the tourism industry and how industry groups work together to meet the needs and expectations of the visitor. The course will focus on the impact and contributions to the economy by the tourism industry.
The event management industry is rapidly expanding and becoming highly competitive. Introduction to Event Management provides an overview of the globalization of the events profession, drawing on real-world event experiences. Learners explore the advancement of event research and education, adoption of international standards, rapid expansion of technology, and increased focus on sustainability.
For as long as there have been people, there have been meetings and despite rising costs for transportation and hospitality services, more and more meetings are being held in today's fast-paced environment. Meetings, Exhibitions and Conventions introduces you to the scope, diversity and changing aspects of this growing and profitable sector within the tourism industry. Examining the major players and components that make up a convention and/or exhibition, students will gain insights into the workings of this sector. Instruction is provided on processes and techniques for producing successful event gatherings including planning and design elements of meetings, exhibitions and conventions. Finally, students explore new technologies that influence the effectiveness and efficiency of critical elements included in the meeting planner's responsibilities.
Event Management is the process through which all planning and development occurs in order to create and produce well-organized and well-managed events. The event professional must look at an event as an entire production, similar to a theatrical production, focusing on what the attendee will see and hear during the event. We will look at determining what it is the client wants and needs to achieve, in order to select the most appropriate décor, the right effects and specific equipment for the job based on the resources available. In this course we will concentrate on working with the necessary suppliers to create an environment with a purpose, the desired message and a legacy of memories.
Whether your event is on a mountain top, at the beach, in a garden, or a corporate hotel, as a skilled event planner you have to be successful at developing the right menu and catering services to make your client's event a success. Catered Events provides you with the fundamentals of the business and the craft of catering for events. You will be introduced to the catering contract and examine various negotiation techniques. You will also explore menu-planning, styles of service, room setups and staff requirements for different types of functions. You will learn to create menus to match clients' budgets and how to plan a deep-market themed event.
Event Marketing explores both the marketing of events and events as marketing strategies. The theory of consumption and the experience economy are analyzed to provide context regarding why consumers choose to attend and invest in events. This course will explore how event marketing strategies are used in a variety of event segments, sponsorship, cause-related marketing, and how digital marketing tools are applied to meet event objectives.
The planning of production and logistic functions are critical to the success and sustainability of events. Every element must be accounted for and scheduled from the largest components to the smallest details. Learners go through the event planning and logistics process to develop time management and problem solving skills, as well as how to effectively collaborate with a variety of stakeholders. Real-world tools such as site plans, production schedules, and communication plans are created to strategically execute events.
Work Experience Courses
This course prepares learners for employment opportunities by developing marketing tools and skills for interviews.
Prerequisite: Completion of 15 program credits
This course will bridge classroom study with the Calgary workplace through experiential learning. Representing Bow Valley College, students will have opportunity to use their new technical skills; observe/integrate into office culture; work on soft skills/communication skills; network with industry colleagues; gain reference(s); add experience to their resumes; possibly gain employment or referral; and receive evaluation from Host. Regular attendance in placement is key to success. Open communication is maintained throughout placement among Students, Hosts and Student Engagement Officers. Students are required to complete and submit a Student's Evaluation at the conclusion of placement.
Successful completion of the work experience application process
- Completion and passing grades in all required program courses
- Completion of ADMN9998 Employment Preparation (non-credit)
- Completion of TOWES
- Minimum B- in MGMT1201, ADMN1701, HUCL1701
- Minimum overall GPA of 2.60
- Commitment (attendance, punctuality, professionalism), as determined jointly by Program Coordinator, Instructors, and Student Engagement Officer
- Student has been successfully placed with an approved host
Graduates of this program may be granted credits towards the following:
- Bow Valley College – Business Administration Diploma, Event Management major
Note: Transfer credits are reviewed and accepted on an individual basis by the institution you are applying to.
Though optional and not a requirement to graduate, learners are encouraged to apply for Work Experience (practicum), as Work Experience directly bridges classroom study with the skills needed in the workplace. Learners have an opportunity to use their new technical skills; observe and integrate into the workplace culture; work on soft skills/communication skills; network with industry colleagues; gain reference(s); add experience to your resume; possibly gain extended employment or referral; and receive evaluation from the host.
Applicants must meet all eligibility criteria and follow the application process to be accepted into Work Experience. The application process aligns with the competitive nature of a job search. Candidates are responsible and demonstrate a high level of professional and program expectations. Not all applicants are guaranteed a Work Experience position.
Applications for Work Experience (4 to 6 week unpaid practicum) are accepted by the Student Engagement Officer with Work Experience scheduled to commence immediately following the successful completion of all required courses in the final term. Interviews and placements are arranged during final term through the Student Engagement Officer.
It is important to note that both ADMN9999 ($200) and prerequisite ADMN9998 ($150) are non-credit courses and therefore not covered by student loans; students are encouraged to budget accordingly.
Planning your course schedule according to availability and prerequisites requires some consideration.
Plan the sequence of your courses with this 2019 schedule.
Once you are a registered student in a program at the Chiu School of Business, our student engagement officers can also assist you with planning.
If you are taking an online course, you should make sure your computer has the following applications:
- Reliable internet access – DSL or cable connections are highly recommended.
- We recommend Windows 7 or 10 (preferred) or Mac OS software; Microsoft Office 2013 (minimum); Adobe Acrobat Reader; and a media player such as Adobe Flash Player, QuickTime, or Windows Media Player.
- Some courses might require additional software or applications packages. You will be given this information before starting the course.
- We recommend Mozilla Firefox, Google Chrome, and Safari as browsers. D2L does not work well with Internet Explorer.
The approximate cost of textbooks and other supplies is estimated at $750 per term.