The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.

This course introduces learners to the multifaceted roles of managers within an organization through theory and practical application. While analyzing and critically reflecting on the functions of management, learners have the opportunity to connect key concepts with their own professional practice. Topics such as strategic planning, organizational structure and design, leadership, motivation, controls, and team dynamics are examined.
Prerequisite: None

This course enhances a learner's confidence in business communication skills, preparing them for a professional career. Learners use strategies and techniques to develop effective communication while using digital tools. Through practical exercises focused on real-world dynamics, learners also develop interpersonal skills essential for today's workforce. Learners are required to participate in groups for developing collaborative competence.

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.

Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.

Learners apply their knowledge of human resource functions through multiple stakeholder lenses while aligning functions to an organization's vision and strategy. Utilizing business scenarios, learners transition through the employment cycle adhering to legal requirements, ensuring health and safety in the workplace, and building positive work culture initiatives.

This course covers the fundamentals of business strategy theory and application of the frameworks. Learners integrate the knowledge gained in previous business courses and demonstrate how the various pieces of the business puzzle fit together. Learners explore why the different parts of an organization need to be managed in strategic harmony to meet its goals within its competitive environment. A pragmatic approach to developing a strategic analysis skill set is followed. Learners work in multi-disciplinary teams from across the business majors to focus on building long-term strategies for organizations.

A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.

This course explores the concepts and key fundamentals of managerial accounting used for planning, controlling, and measuring operations. Focus is on short-term management decision-making and the techniques, methods, and systems of performance reporting and evaluation used to assist management. Learners explore a variety of costing systems, cost-volume-profit relationships, budgeting, and variance analysis, which are essential to understanding business operations.

This course is an introduction to business analytics as a way to improve business decisions. Learners explore descriptive, predictive and prescriptive analytics, and have the opportunity to compile database analytics including querying databases. Learners focus on descriptive analytics to create data visualization for real-world applications, use Excel, and explore other tools such as SQL and Power BI.

This course explores both the creation of an entrepreneurial venture as well as the development of an innovative, entrepreneurial and team approach to business. Learners are challenged to develop an entrepreneurial mindset through engagement in a process that includes identifying entrepreneurial opportunities, testing business model attribute hypotheses, and presenting an entrepreneurial opportunity. Working through this process builds awareness of the experiences an entrepreneur will have in practice.

Risk impacts our daily lives. Through the examination of insurance and risk management, learners explore risk control techniques, laws, concepts, and practices commonly encountered in the insurance industry.

In this course, students will have their first look at esports from an entry-level perspective. This course will introduce topics such as the history of esports, the difference between gaming and esports, esports culture, and touch on some topics that will be taught throughout the rest of the esports business management diploma program.

This course identifies trends within the esports industry specifically relating to esports in a global ecosystem. The course outlines how esports is a global industry and then compares and contrasts the industry in different geographical regions around the world.

This course gives students an overview of the basic concepts of health and wellness and other factors that affect esports-specific performance. This course will also dive into esports ethics, examining cases of tragedy and setbacks and discussing how the industry can learn and grow.

In this course, students will identify marketing strategies specific to the esports industry. Topics will include marketing strategies for esports companies (teams, leagues, event organizers, platforms and game genre), partnerships/sponsorships and many more. This course will also focus on how the esports industry earns its revenue and how esports is monetized.

In this course, students will develop skills related to managing different esports content and creation platforms. In addition, students will learn about the application of tools and platforms used for producing and managing digital media within esports.

This course is designed for learners who have completed foundational esports courses and are ready to apply their knowledge to real-world esports challenges and opportunities through engagement with a business partner. The course integrates various topics, including marketing, partnerships/sponsorships, revenue generation, the production and management of digital media, and health and wellness. Contact with a business partner will be arranged throughout the course, and learners will present a group solution.