Start Dates

  • January 10, 2024
  • September 03, 2024


Program Delivery

  • In Class
Tuition & Fees

Domestic: CAD $13,652
International: CAD $35,494


Program Description

Are you looking to break into the exciting world of esports? Look no further than Bow Valley College's new Esports Business Management Diploma Program, offered in Winter 2024. Our Esports Business Management program is designed to give students the skills and knowledge they need to succeed in the fast-paced, constantly evolving esports industry.

Through our program, students will learn various skills, including competitive strategy, team management, and live production. Our curriculum is designed by industry experts, so you can be sure you're learning the latest and most relevant information.

Our students will have access to state-of-the-art equipment and facilities, including gaming stations, streaming and broadcasting equipment, and a dedicated esports arena.

We also provide opportunities for networking with top esports organizations and companies, which can help our students secure jobs after graduation.

Course Listings Request More Information Applying FAQ
Domestic Applicants

Welcome Centre
South Campus – Main Floor

International Learner Applicants

International Education
South Campus – Main Floor

Admission Requirements

Academic Requirements
  • Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent
  • Credit in Math 30-1 or Math 30-2 or equivalent


Successful completion of the General Educational Development test (GED) that consists of five tests with a minimum score in the following sections:

  • Language Arts: Reading and Writing: 520 minimum standard score
  • Math Test: 520 minimum score


    • Satisfactory results on the Bow Valley College Admissions Test   
    English Language Proficiency Requirements

    For applicants whose first language is not English, please review English language proficiency requirements.


    Transfer opportunities are available to a variety of institutions. Transfer credits are reviewed and accepted on an individual basis by the institution to which you apply. See our most current transfer agreements here.

    Related Links

    Domestic Applicants

    Welcome Centre
    South Campus – Main Floor

    International Learner Applicants

    International Education
    South Campus – Main Floor

    Esports Business Management FAQs

    Do you have an interest in esports events and gaming in general? Do you want to back up this passion with credited business acumen? Esports is a mainstream entertainment and professional industry, and since 2008 the video game industry has been bigger than the music and movie industry combined. By studying esports in a formal educational setting, students can gain the skills and knowledge needed to succeed in the industry as coaches, broadcasters, or event managers.

    Esports business management is a multifaceted field that requires various skills and expertise, including marketing, finance, event planning and digital media. In addition, Esports businesses must be able to effectively navigate the industry's complex, rapidly evolving landscape, which requires a deep understanding of the gaming community, emerging trends and technologies, and the competitive landscape.

    • Developing and negotiating marketing strategies to build brand awareness to engage with fans negotiating partnerships and sponsorships to generate revenue
    • Managing contracts and finances for teams and players
    • Organizing and executing events and competitions
    • Leveraging social media and digital channels to reach and engage with audiences

    The short answer is yes! Esports is growing in popularity in Canada. The Canadian esports industry has increased in recent years, with a growing number of players, teams and events.

    Alberta, in particular, is well prepared to seize this billion-dollar opportunity and has launched its esports strategy, championed by a provincial esports working group. The industry itself has seen a 23% increase in its contribution to Canada's economy since 2019.

    • Esports Events Coordinator
    • Esports Marketing Coordinator
    • Esports Project Manager

    Take the first step towards a career in esports with Bow Valley College.

    Interested? Get in touch with us at info@bowvalleycollege.ca If you’re an international learner, please connect using international@bowvalleycollege.ca

    Course Listing

    Full course outlines are available here.
    Curriculum subject to change.

    Foundational Core Courses For Business Administration

    Required CoursesCredit

    The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.

    Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

    In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.

    Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

    Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.

    With today's dynamic business climate and diverse workforce, the demands of managers to engage employees, be innovative, and be adaptive have become paramount to organizational effectiveness. As a result, managers are required to demonstrate a diverse range of skills which include, but are not limited to: planning and strategic management; effective decision-making and critical thinking; organizing human capital to facilitate efficient and effective work-practices; fostering positive influence to engage a diverse workforce with a focus on employee wellbeing, satisfaction, and performance; and implementing controls to establish and measure performance. This course provides the opportunity for students to explore key management concepts and the multi-faceted role of a manager within an organization.

    Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.

    Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

    The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.

    Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.

    Learners apply their knowledge of human resource functions through multiple stakeholder lenses while aligning functions to an organization's vision and strategy. Utilizing business scenarios, learners transition through the employment cycle adhering to legal requirements, ensuring health and safety in the workplace, and building positive work culture initiatives.

    This course covers the fundamentals of business strategy theory and application of the frameworks. Learners integrate the knowledge gained in previous business courses and demonstrate how the various pieces of the business puzzle fit together. Learners explore why the different parts of an organization need to be managed in strategic harmony to meet its goals within its competitive environment. A pragmatic approach to developing a strategic analysis skill set is followed. Learners work in multi-disciplinary teams from across the business majors to focus on building long-term strategies for organizations.

    A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.

    Required Business Administration Courses

    Required CoursesCredit

    This course explores the concepts and key fundamentals of managerial accounting used for planning, controlling, and measuring operations. Focus is on short-term management decision-making and the techniques, methods, and systems of performance reporting and evaluation used to assist management. Learners explore a variety of costing systems, cost-volume-profit relationships, budgeting, and variance analysis, which are essential to understanding business operations.

    This course is an introduction to business analytics as a way to improve business decisions. Learners explore descriptive, predictive and prescriptive analytics, and have the opportunity to compile database analytics including querying databases. Learners focus on descriptive analytics to create data visualization for real-world applications, use Excel, and explore other tools such as SQL and Power BI.

    This course explores both the creation of an entrepreneurial venture as well as the development of an innovative, entrepreneurial and team approach to business. Learners are challenged to develop an entrepreneurial mindset through engagement in a process that includes identifying entrepreneurial opportunities, testing business model attribute hypotheses, and presenting an entrepreneurial opportunity. Working through this process builds awareness of the experiences an entrepreneur will have in practice.

    Risk impacts our daily lives. Through the examination of insurance and risk management, learners explore risk control techniques, laws, concepts, and practices commonly encountered in the insurance industry.

    Esports Specialty Courses

    Required CoursesCredit

    In this course, students will have their first look at esports from an entry-level perspective. This course will introduce topics such as the history of esports, the difference between gaming and esports, esports culture, and touch on some topics that will be taught throughout the rest of the esports business management diploma program.

    This course identifies trends within the esports industry specifically relating to esports in a global ecosystem. The course outlines how esports is a global industry and then compares and contrasts the industry in different geographical regions around the world.

    This course gives students an overview of the basic concepts of health and wellness and other factors that affect esports-specific performance. This course will also dive into esports ethics, examining cases of tragedy and setbacks and discussing how the industry can learn and grow.

    In this course, students will identify marketing strategies specific to the esports industry. Topics will include marketing strategies for esports companies (teams, leagues, event organizers, platforms and game genre), partnerships/sponsorships and many more. This course will also focus on how the esports industry earns its revenue and how esports is monetized.

    In this course, students will develop skills related to managing different esports content and creation platforms. In addition, students will learn about the application of tools and platforms used for producing and managing digital media within esports.

    This course is designed for learners who have completed foundational esports courses and are ready to apply their knowledge to real-world esports challenges and opportunities through engagement with a business partner. The course integrates various topics, including marketing, partnerships/sponsorships, revenue generation, the production and management of digital media, and health and wellness. Contact with a business partner will be arranged throughout the course, and learners will present a group solution.

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    • If you are currently studying in a post-secondary program at BVC, please register for your courses via mybvc to ensure your enrolments and fees are processed appropriately.
    • Cart total based on domestic tuition rates. For information about International Tuition rates please see Additional Fees Apply
    • If you anticipate applying for a student loan, your payment will be refunded to you based on your loan award once your funding has been received by BVC.

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