Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

This course introduces the principles of broad user experience design and hands-on creation of digital interfaces. Design principles, processes, skills and best practice approaches are applied in the construction of solutions to hypothetical design & industry relevant scenarios. Learners will start with learning concepts & examples, followed by taking a multi-disciplinary approach to integrating those concepts with their skills based on performance criteria. Learners will do this within production teams in a standard design sprint model. The course covers persona development and interface design.

This course introduces learners to current industry web design and development methodologies within a digital marketing context. Responsive design and the creative process are themes throughout the course. Learners employ development techniques using current industry programming languages and tools to address a marketing target. Learners employ project management principles in the completion of projects based on real business scenarios and aligned with integrated marketing plans.

In this course, learners create, manipulate, and complete images for use in media production to address business contexts. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design and the sourcing of media. Learners use advanced techniques combining photographic and illustrative material using imaging software to produce complex visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

Learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners will design creative, targeted materials using a variety of digital tools. In this course, learners demonstrate persuasive writing skills in relation to design projects. Through hands on practice, learners write for various media, platforms and audience types.

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

This course builds on foundational coding skills as learners they undertake complex projects that focus on making the web more responsive, interactive and functional. Learners apply evidence-based practice for user interface design in the development of websites and applications. Projects are tested for functionality and critiqued through peer review.
Prerequisite: DESN3204

In this course, learners build upon their foundational skills in media production through projects demanding the combining of media elements and the mixing of production effects. Project teams incorporate creative solutions that address marketing challenges, and the solutions include a variety of media forms delivered through a variety of platforms.
Prerequisite: DESN3206

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasis the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.
Prereqsuite: DESN2301

This capstone course brings together integrated digital marketing and the business world where graduates apply their skills. Success in this course and with the host client depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business environments and focus on strategy, promotion, and entrepreneurial endeavors.