Location
Start Dates

Duration

4Terms

Program Delivery

  • In Class
  • Any-time Online
  • Real-time Online
  • Combined Online
Tuition & Fees

Domestic: CAD $16,526
International: CAD $42,732
Estimated Book Costs: CAD $40

 

Program Description

Graduates of the Digital Design Diploma program are capable of the creative aspects of designing and producing flexible digital and print media, including websites, e-publications, applications, and interactive/multimedia products for public, non-profit, and corporate clients. Working individually or as part of a project team, graduates have the skills to present, defend, and critique digital media projects meeting client need, project scope, and available resources. 

Potential Graduate Career Opportunities

Exciting career opportunities are possible in both the public and private sector including companies and corporations, non-profit agencies, and government agencies.

  • Graphic designer
  • Web designer and developer
  • Graphic arts technician
  • Front-end web developer
  • Mobile designer

Additional Information

Curriculum and estimated tuition are subject to change. Current learners should confirm program requirements with their academic advisor.

Laptop specifications
  • Intel quad core CPU (i5 or i7)
  • 8GB RAM (16GB recommended)
  • 13 inch 1080p screen (15 inches recommended)
  • a dedicated graphics card with 2GB of VRam
  • a 128GB solid state hard drive (256GB recommended)
  • a portable hard drive (for data backup)
  • Windows 10

* MAC OS is not supported in School of Technology

Software specifications
  • Photoshop
  • InDesign
  • Illustrator
  • Premiere Pro
  • Adobe Express

*Additional course-specific software may be required.

Course Listings Request More Information Applying FAQ
Domestic Applicants

Welcome Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
South Campus – Main Floor
international@bowvalleycollege.ca
403-410-3476


Admission Requirements

  • Credit in English 30-1 or a minimum of 65% in English 30-2 or equivalent

OR:

  • Successful completion of the General Education Development test (GED) with a standard score of 520 in Language Arts: Reading and Writing

OR:

  • Satisfactory results on the Bow Valley College Admissions Test
 
English language proficiency requirements

For applicants whose first language is not English, please review English language proficiency requirements.


Domestic Applicants

Welcome Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
South Campus – Main Floor
international@bowvalleycollege.ca
403-410-3476


Employment Rate

78%


Training Related Employment Rate

44%


Based on 2019-2020 domestic and international students who self-reported finding employment or training-related employment within 6-12 months after graduating.


Shawn Marx

"A great college with top class instructors. A place where they don’t just teach, but also mentor you. I found so much support in my time at Bow Valley College. Everyone there helped me find my confidence and independence. If you are considering a career change, or want to learn some valuable skills, check out the College!"

Shawn Marx

2021 Digital Design Graduate

Course Listing


Full course outlines are available here.

Curriculum subject to change.

Term 1

Required CoursesCredit

This course introduces the principles of design through exercises, projects, rapid ideation and presentations. Learners will explore the principles of design, with a focus on process and composition across a variety of media and design software.

This course introduces learners to the craft of typography through the study of professional typographic terms, definitions, and texts. Learners examine the history, classification, and interpretation of type to effectively select typefaces for a variety of contexts. In addition, learners will evaluate the fundamentals of typesetting (selection, size, spacing, and hierarchy) and the relationship between typeface and intended contextual meaning.

Digital Design is a fast-moving, creative, and client-focused profession. These dynamics will be explored in the context of a project team. This course will provide opportunities to learn about working in a design firm, as well as working as a freelancer. Topics like agency reporting structure, client presentations, ethics, and legal issues facing designers will be explored. Learners will integrate software skills learned to create client-focused projects.

This course introduces the principles of broad user experience design and hands-on creation of digital interfaces. Design principles, processes, skills and best practice approaches are applied in the construction of solutions to hypothetical design & industry relevant scenarios. Learners will start with learning concepts & examples, followed by taking a multi-disciplinary approach to integrating those concepts with their skills based on performance criteria. Learners will do this within production teams in a standard design sprint model. The course covers persona development and interface design.

Learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners will design creative, targeted materials using a variety of digital tools. In this course, learners demonstrate persuasive writing skills in relation to design projects. Through hands on practice, learners write for various media, platforms and audience types.

Term 2

Required CoursesCredit

This course provides learners with an introduction to layout concepts for mobile applications to be used on phones and tablets. Through a series of hands-on exercises both individually and with fellow designers, learners design mobile application layouts from mock-up to high fidelity prototyped wireframes using contemporary and industry specific software.

In this course, learners apply design, artistry, and research skills to a variety of assignments, both outside of class, and for in class deadline client-focused work. There is a heavy emphasis on teamwork, design expression, design critique, and design problem solving skills. Heavy use of design software integration skills is used to rapidly and expertly craft designated design deliverables.

This course expands learners' knowledge of digital design tools and techniques. Through projects, learners create a variety of commercial packaging, campaigns, or promotions. Learners will demonstrate effective project workflow and best practices when completing their projects.

This course introduces learners to the process of branding development and execution. The course emphasis is on brand ideals, elements, dynamics, as well as development and management of a brand identity. Learners will apply of the principles of storytelling to evolve a brand throughout a campaign.

n this course, learners will build on their learning from previous courses and use cutting edge client-side tools and techniques to plan and create engaging online experiences. Learners will also learn techniques to build experiences for a broad selection of browsers and sizes of interfaces using web-based platforms.

Term 3

Required CoursesCredit

This course covers the principles of composition, and animation and how they are applied to any moving visual project. Using industry standard software, learners develop basic to intermediate motion design projects.

This course focuses on utilizing layout tools for creating both print and digital deliverables within a unified workflow. Integration of digital tools and advanced techniques will be explored to create an efficient and thorough industry production skill set.

This course introduces learners to video and audio editing applications and covers the process of developing content from pre-production, production, and postproduction stages. Learners will integrate software applications into final media outputs such as short videos and podcasts. Being an active member of a production team to complete more complex audio-visual deliverables is also examined throughout the course.

This intense in-class course prepares learners to develop print deliverables in a tight deadline driven environment. Learners will work together with a fellow designer to follow strict client-issued requirements developed from a designated client brief. Upon completion of design materials, learners will go through a rigorous design critique that uncovers design problems learners must solve before final submission and client approval.

The course prepares learners for collaborative experiences in real-world scenarios through work-integrated learning. The project provides an integrative learning experience that builds upon previous courses and life experiences. The learner, as part of a small collaborative group, will strategize and complete a project for a real-world client or problem following an appropriate workflow.

Term 4

Required CoursesCredit

This advanced motion graphics course further explores the principles of animation and develops into more complex motion design projects. Learners demonstrate the integration of motion graphics into a variety of digital platforms.

This course builds on core interactive skills gained to date in the program to create a social media campaign. Learners and faculty troubleshoot potential issues in social experiences, utilizing skills learned in the user experience (UX) course and applied to social media. The campaign will include audio and video components and successful critiques will be practiced.
Prerequisites: DESN1302, DESN2301

This course is designed to showcase and present graduating learners' work, both personal and professional. One half of the course is dedicated to graduates' marketing material to support their job search--portfolios, resumes, and interviews. The other half of the course is the organization, preparation, and delivery of graduates' showcase and presentation of their skills and abilities as designers.

This final capstone course provides the opportunity for each learner to plan and design a unique portfolio-ready design piece. Learners will also reflect on the experience and prepare a portfolio submission to be used in the professional world.

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasis the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.
Prereqsuite: DESN2301

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