Course Description

Credits: 3.00

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.
 

Additional Information

For details about this course, please look at the course outline here.

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Open Studies

Questions

403-410-1402
Toll-free: 1-866-428-2669
info@bowvalleycollege.ca

Course Offerings

Face to Face - Synchronous

Students and instructors meet in a classroom at a specific time.

Start/End Date

May 6, 2025 - Jun 27, 2025

Location

Calgary Downtown Campus

Domestic Students

$633.00 CAD

Schedule

Monday

2:00 PM - 4:50 PM

Wednesday

2:00 PM - 4:50 PM

Hours

45

Start/End Date

May 6, 2025 - Jun 27, 2025

Location

Calgary Downtown Campus

Domestic Students

$633.00 CAD

Schedule

Tuesday

12:30 PM - 3:20 PM

Thursday

12:30 PM - 3:20 PM

Hours

45

Start/End Date

May 6, 2025 - Jun 27, 2025

Location

Calgary Downtown Campus

Domestic Students

$633.00 CAD

Schedule

Monday

11:00 AM - 1:50 PM

Wednesday

11:00 AM - 1:50 PM

Hours

45

Online - Asynchronous

Students and instructors participate online. There are no set meeting times.

Start/End Date

May 6, 2025 - Aug 22, 2025

Hours

45

Domestic Students

$633.00 CAD

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