Location
Start Dates

  • January 10, 2022
  • September 01, 2022
Duration

4Terms

Program Delivery

  • In Class
  • Real-time Online
  • Any-time Online
Tuition & Fees

Domestic: CAD $12,252
International: CAD $32,452
Estimated Book Costs: CAD $2,200

The maximum course load is 5 courses per term.  Students can maintain full time status with at least three courses.  Taking less than five courses per term will take longer to complete the program.

Program Description

Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity. 

To learn more about working in the integrated marketing communications field, Watch Video Here

 
Time commitment

This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.

Learning Options

The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.  

 
Co-operative Education Program (Optional)

Bow Valley College will be suspending the Co-op portion of the Business Administration Program. This will be effective for students beginning their studies Fall 2021.

The program will provide other opportunities for students to apply their knowledge and develop skills that will benefit them in the workplace. Information about new opportunities will be shared after you begin your program.


 

Course Listings Request More Information

Domestic Applicants

Welcome Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
North Campus – Third Floor
international@bowvalleycollege.ca
403-410-3476


Admission Requirements

Academic requirements
  • Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent
  • Credit in Math 30-1 or Math 30-2 or equivalent

Or

Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections:

  • Interpreting Literature and Art: 520 minimum standard score
  • Writing Skills: 520 minimum standard score
  • Math Test: 520 minimum score

Or

  • Satisfactory results on the Bow Valley College Admissions Test

Or

  • Completion of 30 credits from a recognized business program (departmental approval required)  
 
English language proficiency requirements

For applicants whose first language is not English, please review English language proficiency requirements.


Transferability

Transfer opportunities are available to a variety of institutions. Transfer credits are reviewed and accepted on an individual basis by the institution to which you apply. Here are the most current transfer agreements:

  • Athabasca University: Bachelor of Commerce
  • College of the Rockies: Bachelor of Business Administration
  • NAIT: Bachelor of Business Administration 
  • Royal Roads University: Bachelor of Commerce in Entrepreneurial Management, Bachelor of Sustainability & International Business, Bachelor of Arts in International Hotel Management, and Bachelor of Arts in Global Tourism Management Degree
  • SAIT: Bachelor of Business Administration 
  • Thompson Rivers University (Open Learning): Bachelor of Commerce 
  • University of Lethbridge: Bachelor of Management 

Related Links


Course Listings Request More Information

Domestic Applicants

Welcome Centre
South Campus – Main Floor
info@bowvalleycollege.ca
403-410-1402


International Learner Applicants

International Education
North Campus – Third Floor
international@bowvalleycollege.ca
403-410-3476

"The Chiu School of Business provides relevant business expertise in a supportive environment which effectively sets students up for success. By honing not just our knowledge and hard skills, but also our confidence, personality, and people skills, it encourages student excellence and personal growth."

Janelle Flores

Business Administration Diploma, Marketing Graduate 2018

Course Listing


Full course outlines are available here.

Curriculum subject to change.

Core Courses

Required Courses

In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Real-time Online A course delivery mode where learning activity takes place through scheduled interaction through the use of online communications technologies at locations of the learners own choosing. Learners ARE required to participate in online learning activities at scheduled times, and scheduled exams may be required.

The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

The focus of this course is on the importance of aligning human resources practices with organizational strategies and employment acts. Learners identify and discuss trends in workplace health and safety. Additionally, the role that the human resources functional processes, practices and programs have in creating an engaged workforce is developed and reflected on.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

With today's dynamic business climate and diverse workforce, there is increasing demand on managers to engage employees, think critically, and be adaptive. This course introduces learners to the multifaceted roles of managers within an organization through theory and practical application. While analyzing and critically reflecting on the functions of management, learners have the opportunity to connect key concepts with their own professional practice.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

Corporate social responsibility (CSR) articulates an organization's purpose, values, and concerns for society. This course examines concepts and practical approaches successful companies use to integrate CSR strategies with the needs of business and how they evolve their strategies as business needs change.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

Integrated Marketing Communications Major Courses

Required Courses

Project management is an essential skill contributing to an organization's competitive advantage. This course incorporates the global standards from the Project Management Institute. The essential elements of project management include principles of project management, proposal stages, project scheduling, controlling, reporting, and the use of technologies to manage projects.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

This course covers the fundamentals of business strategy theory and application of the frameworks. Learners integrate the knowledge gained in previous business courses and demonstrate how the various pieces of the business puzzle fit together. Learners explore why the different parts of an organization need to be managed in strategic harmony to meet its goals within its competitive environment. A pragmatic approach to developing a strategic analysis skill set is followed. Learners work in multi-disciplinary teams from across the business majors to focus on building long-term strategies for organizations.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

This course explores the sales process from business concept to post sales follow-up with an emphasis on trust-based relationship selling and developing a loyal customer base. Learners are provided an opportunity to develop key skills to execute on the entire sales cycle.
Pre-requisites: MKTG1101, MGMT1201
Anti-requisites: FNSR2501, MKTG2201 & MKTG2202

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

Shifting media consumption trends, global access to digital networks, and rapid adoption of mobile communications have resulted in a rising demand for communicators who can craft cohesive and compelling brand messaging that can engage consumers while building brand equity. Learners are exposed to these evolving marketing and communications trends and examine why integrated and ethical communication are critical between an organization and its stakeholders. Integrated marketing communications materials are also evaluated.
Prerequisite: MKTG1101

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

This course will explore how the field of marketing and communication has evolved and why organizations must leverage digital communication as part of the integrated marketing communications mix. Learners will also explore the principles, forms, and creation of digital media and the connections between information technologies, consumer media consumption trends, and the consolidation of marketing and communications.
Prerequisite: MKTG1101

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

This course explores the relationship between content marketing and copywriting. The ability to write engaging, quality content that builds relationships with audiences is a critical skill for the marketing and communications professional. Learners research audience needs to write compelling, targeted content to meet business objectives. By applying best practice guidelines and resources, learners write clear, concise, relevant and shareable content for a diversity of mediums and audiences. Learners edit and evaluate their own writing as well as their peers' and apply constructive feedback.
Prerequisites: MGMT1201, with a minimum grade of C+

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

Integrated Marketing Elective CoursesChoose three (3) of the following courses

This course identifies the role of human resource professionals within the context of change management theories. Learners analyze and apply change management theories and strategies to different business scenarios. Focus is directed toward the change process which includes initiation, through to maintaining the change. Trends within change management are identified and discussed.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

This course explores both the creation of an entrepreneurial venture as well as the development of an innovative, entrepreneurial and team approach to business. Learners are challenged to develop an entrepreneurial mindset through engagement in a process that includes identifying entrepreneurial opportunities, testing business model attribute hypotheses, and presenting an entrepreneurial opportunity. Working through this process builds awareness of the experiences an entrepreneur will have in practice.

Course Delivery
In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components. Combined Online A course delivery mode that combines elements of non-scheduled and scheduled activity. Learners will be able to participate partly at times of their own choosing and are also required to participate in some scheduled online learning activities. Scheduled exams may be required.

This course focuses on advertising through the broader topic of marketing communications. In the context of strategic planning, learners have the opportunity to explore the advertising process. Content focuses on creating, communicating, and delivering a targeted message in all forms of media.

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

With mainstream adoption of the Internet, instant access to information, and the ability to provide public online feedback, the field of public relations (PR) is evolving. Learners are introduced to the evolving practice of PR through consideration of its fundamentals and how organizations use PR to build mutually beneficial relationships with its publics. Learners also examine how organizations effectively respond to a crisis.
Prerequisites: MKTG1101, MGMT1201 with a minimum grade of C+

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

Event Marketing explores both the marketing of events and events as marketing strategies. The theory of consumption and the experience economy are analyzed to provide context regarding why consumers choose to attend and invest in events. This course will explore how event marketing strategies are used in a variety of event segments, sponsorship, cause-related marketing, and how digital marketing tools are applied to meet event objectives.
Prerequisite: MKTG1101

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required. In Class A course delivery mode where learning activity is scheduled and takes place in a classroom or similar setting at a college facility. May include lecture, laboratory, and seminar components.

Required Course Elective(It is highly recommended students take MGMT1302 Computer Applications)

Students can choose one course from this list.    

 

Optional Courses

Co-op Courses

This course prepares learners for employment opportunities by developing marketing tools and skills for interviews.
Prerequisite: Completion of 15 program credits

Course Delivery
Any-time Online A course delivery mode where learning activity takes place at times and locations of the learners own choosing through the use of online communications technologies. Learners are NOT required to participate in any scheduled learning activities, but scheduled exams may be required.

Learners who secure a Co-op position, will be enrolled in this four-month paid work-term course. The course provides an opportunity for hands-on practice in a variety of positions, depending on the qualifications of the learner and the Business Administration major. Learners, Hosts and career advisors maintain open communication throughout the work-term.

Course Delivery

Program FAQs

Today's companies seek employees with excellent communication and interpersonal skills. The evolution of the modern workplace, increasing competition, and rising consumer demands has forced employers to seek out motivated candidates with critical thinking and decision-making capabilities who also possess leadership potential. 

If you have prior work experience or have taken courses comparable to those required under this program at another institution, you may be eligible for Prior Learning Assessment (PLA) or transfer credit.

All requests must be submitted prior to the start of the program.  

The Business Administration Diploma typically takes two years or four terms to complete. This may take longer if the student takes less than five courses per term. 

Though optional and not a requirement to graduate, learners are encouraged to apply for Coop Work Experience, as it directly bridges classroom study with the skills needed in the workplace.  Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money for one term through an assisted job search.

The Co-op Work Term process aligns with the competitive nature of job search. To be accepted into the Co-op Program, applicants must meet all eligibility criteria and follow the application process. Candidates are responsible and demonstrate a high level of professional and program expectations. Not all students accepted into the Co-op Program are guaranteed a Co-op Work Term position.

Applications for Co-op Work Experience are accepted by Career Services. Students can complete a Coop term (4 months, full-time employment) following the successful completion of 30 or more program credits prior to their first Co-op Work Term.

It is important to note that both COOP9998 ($450) and prerequisite ADMN9998 ($150) are non-credit courses and therefore not covered by student loans; students are encouraged to budget accordingly.

Find out more! 

Graduates typically find employment in event-level marketing and advertising as marketing assistants, account coordinators, marketing analysts, sales representatives, and marketing account executives. 

 

 

Click here to find out more including wage and salary information.

Planning your course schedule according to availability and prerequisites requires some consideration. 

Once you are a registered student in a program at the Chiu School of Business, our Academic Advising Team can also assist you with planning. 

 

 

If you are taking an online course, you should make sure your computer has the following applications: 

  • Reliable internet access – DSL or cable connections are highly recommended.
  • We recommend Windows 7 or 10 (preferred) or Mac OS software; Microsoft Office 2013 (minimum); Adobe Acrobat Reader; and a media player such as Adobe Flash Player, QuickTime, or Windows Media Player.
  • Some courses might require additional software or applications packages. You will be given this information before starting the course.
  • We recommend Mozilla Firefox, Google Chrome, and Safari as browsers. D2L does not work well with Internet Explorer. 
 

The approximate cost of textbooks and other supplies is estimated at $750 per term. 

Related Programs
Diploma

Business Administration Diploma - General Business Major

The General Business Major is designed to provide students with pathways to further their post-secondary studies at various universities. Graduates gain a broad understanding of a multitude of business concepts.


  • If you are currently studying in a post-secondary program at BVC, please register for your courses via mybvc to ensure your enrolments and fees are processed appropriately.
  • Cart total based on domestic tuition rates. For information about International Tuition rates please see Fee Information
  • If you anticipate applying for a student loan, your payment will be refunded to you based on your loan award once your funding has been received by BVC.

Your cart is currently empty.

Browse Available Courses

We use cookies to ensure that we give you the best experience on our website. Learn more in our privacy policy