In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.

The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.

Learners apply their knowledge of human resource functions through multiple stakeholder lenses while aligning functions to an organization's vision and strategy. Utilizing business scenarios, learners transition through the employment cycle adhering to legal requirements, ensuring health and safety in the workplace, and building positive work culture initiatives.

With today's dynamic business climate and diverse workforce, the demands of managers to engage employees, be innovative, and be adaptive have become paramount to organizational effectiveness. As a result, managers are required to demonstrate a diverse range of skills which include, but are not limited to: planning and strategic management; effective decision-making and critical thinking; organizing human capital to facilitate efficient and effective work-practices; fostering positive influence to engage a diverse workforce with a focus on employee wellbeing, satisfaction, and performance; and implementing controls to establish and measure performance. This course provides the opportunity for students to explore key management concepts and the multi-faceted role of a manager within an organization.

Introduction to organizations and sustainability articulates a management approach to integrating economic, ethical, and environmental responsibilities into all aspects of organizations working to benefit society. Learners examine ethics of business and constructs of morally appropriate behavior concerning decision-making and businesses' relationship with the community. Concepts and practical approaches are used to discuss and integrate sustainability criteria with business requirements, including performance management and evolving strategies as business needs change.

This course enhances a learner's confidence in business communication skills, preparing them for a professional career. Learners use strategies and techniques to develop effective communication while using digital tools. Through practical exercises focused on real-world dynamics, learners also develop interpersonal skills essential for today's workforce. Learners are required to participate in groups for developing collaborative competence.

The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.

Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

This course covers the fundamentals of business strategy theory and application of the frameworks. Learners integrate the knowledge gained in previous business courses and demonstrate how the various pieces of the business puzzle fit together. Learners explore why the different parts of an organization need to be managed in strategic harmony to meet its goals within its competitive environment. A pragmatic approach to developing a strategic analysis skill set is followed. Learners work in multi-disciplinary teams from across the business majors to focus on building long-term strategies for organizations.

This course explores the sales process from business concept to post sales follow-up with an emphasis on trust-based relationship selling and developing a loyal customer base. Learners are provided an opportunity to develop key skills to execute on the entire sales cycle.
Pre-requisites: MKTG1101, MGMT1201
Anti-requisites: FNSR2501, MKTG2201 & MKTG2202

The focus of integrated marketing communications is making sure that an organization's brand identity and messages are consistent and credible across all communication channels. This approach creates a competitive edge for an organization and improves brand loyalty. For consumers and stakeholders, this continuity creates a seamless journey across the different components of the marketing mix and the many communication channels. Learners explore the various promotional approaches including advertising, direct marketing, interactive communication, sales promotion, and public relations.

This course builds on the applications and skills learned in MKTG1101 Introduction to Marketing. Learners further expand on the various aspects in marketing including consumer behaviour, strategic marketing plans, market analysis, and marketing models. Students will apply this knowledge to establish a competitive positioning, branding and marketing strategy in diverse markets.

Digital media has changed how customers search, buy, and interact with organizations. This course focuses on aligning an organization's digital marketing strategies and tactics to deliver timely content and experiences tailored to the digital-savvy customer. Learners explore the evolving digital landscape and channel strategies to build an effective digital presence.

The ability to write engaging, quality content is a critical skill for the integrated marketing communications professional. Learners research audience needs to develop compelling, targeted content to increase brand awareness and build relationships with audiences. By applying best practices, learners focus on writing clear, concise, and relevant content for various digital and traditional mediums. Learners use the writing process and constructive feedback to evaluate their own writing, as well as their peers.

In this course, learners apply marketing principles using various digital analytic platforms to address data-driven organizational contexts. Learners analyze sample data sets to draw correlations between consumer behaviour, media, and campaign strategies as the basis for the formal presentation of performance and metrics. These activities lead to the evaluation of types of engagement through the customer lifecycle and how those engagements evolve to address changing consumer behaviour.

Websites and website design are important in the field of digital marketing. This course introduces the principles of website design and focuses on usability and design aesthetics. Learners explore trends in web publication and incorporate design considerations like iconography, work-flow, graphics, menus, and layout into the production of websites that address business needs.

The "image" in interactive design, interface building, and web publishing is central to digital production. This course covers key tools, filters, and layers in the creation and manipulation of images, building foundational skills in the use of creative production software. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design. Learners explore techniques combining photographic and illustrative material using imaging software to produce digital based visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

This course is designed for learners who have completed foundational marketing courses and are ready to apply their knowledge to real-world marketing challenges and opportunities through engagement with a business partner. The course focuses on integrating various topics, including digital marketing, integrated marketing communications, branding and brand management, and web design. Contact with a business partner will be arranged throughout the course, and learners will present a group solution.

This course bridges academic study with the marketing industry and community partners through experiential learning. Representing Bow Valley College, learners have the opportunity to use their technical skills, observe and integrate into the work culture, work on human skills, network with industry colleagues, gain reference(s), add experience to their resume and receive feedback from an employer. Open communication between learners, hosts, and faculty is maintained throughout the field placement.