Start Dates



Program Delivery

  • Any-time Online
  • Real-time Online
Tuition & Fees

Domestic: CAD $13,367
International: CAD $34,232
Estimated Book Costs: CAD $1,490


Program Description

This program is not accepting new applications. 

Check out the revised Business Administration Diploma - Integrated Marketing Communications Major that includes Digital Marketing!

This program combines the field of business, marketing, technology, and digital media communications and prepares learners to market an organization or product using the latest digital marketing tools and techniques. The program focuses on user experience design practice, marketing analytics, integrated media strategies, and web development techniques.

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A laptop computer meeting minimum specifications is required for this major. It must include:

  • Intel quad core CPU (i5 or i7)
  • 8GB RAM (16GB recommended)
  • a 13 inch 1080p screen (15 inches recommended)
  • a dedicated graphics card with 2 GB of VRam (4GB recommended)
  • a 256GB solid state hard drive (512GB recommended)
  • a portable hard drive (for data backup)
  • Windows 10

**Equivalent specification in an Apple MacBook Pro is acceptable.

Time commitment

This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.

Learning Options

The Business Administration diploma program consists of core business courses and major specific courses. Core courses are available both in class and online. All major courses are available online with only some courses available in class. 

Course Listings
Domestic Applicants

Welcome Centre
South Campus – Main Floor

International Learner Applicants

International Education
South Campus – Main Floor

Admission Requirements

Academic requirements
  • Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent
  • Credit in Math 30-1 or Math 30-2 or equivalent


Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections:

  • Interpreting Literature and Art: 520 minimum standard score
  • Writing Skills: 520 minimum standard score
  • Math Test: 520 minimum score


  • Satisfactory results on the Bow Valley College Admissions Test


  • Completion of 30 credits from a recognized business program (departmental approval required)  
English language proficiency requirements

For applicants whose first language is not English, please review English language proficiency requirements.



Transfer opportunities are available to a variety of institutions. Transfer credits are reviewed and accepted on an individual basis by the institution to which you apply. See our most current transfer agreements here


Related Links

Course Listings
Domestic Applicants

Welcome Centre
South Campus – Main Floor

International Learner Applicants

International Education
South Campus – Main Floor

Employment Rate


Training Related Employment Rate


Based on 2019-2020 domestic and international students who self-reported finding employment or training-related employment within 6-12 months after graduating.

Course Listing

Full course outlines are available here.

Curriculum subject to change.

Core Courses

Required Courses

In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.

The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.

The focus of this course is on the importance of aligning human resources practices with organizational strategies and employment acts. Learners identify and discuss trends in workplace health and safety. Additionally, the role that the human resources functional processes, practices and programs have in creating an engaged workforce is developed and reflected on.

With today's dynamic business climate and diverse workforce, the demands of managers to engage employees, be innovative, and be adaptive have become paramount to organizational effectiveness. As a result, managers are required to demonstrate a diverse range of skills which include, but are not limited to: planning and strategic management; effective decision-making and critical thinking; organizing human capital to facilitate efficient and effective work-practices; fostering positive influence to engage a diverse workforce with a focus on employee wellbeing, satisfaction, and performance; and implementing controls to establish and measure performance. This course provides the opportunity for students to explore key management concepts and the multi-faceted role of a manager within an organization.

Introduction to organizations and sustainability articulates a management approach to integrating economic, ethical, and environmental responsibilities into all aspects of organizations working to benefit society. Learners examine ethics of business and constructs of morally appropriate behavior concerning decision-making and businesses' relationship with the community. Concepts and practical approaches are used to discuss and integrate sustainability criteria with business requirements, including performance management and evolving strategies as business needs change.

Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.

The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.

Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.

A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.

Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

Digital Marketing Major Courses

Required Courses

In this course, learners apply marketing principles using various digital analytic platforms to address data-driven organizational contexts. Learners analyze sample data sets to draw correlations between consumer behaviour, media, and campaign strategies as the basis for the formal presentation of performance and metrics. These activities lead to the evaluation of types of engagement through the customer lifecycle and how those engagements evolve to address changing consumer behaviour.

The "image" in interactive design, interface building, and web publishing is central to digital production. This course covers key tools, filters, and layers in the creation and manipulation of images, building foundational skills in the use of creative production software. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design. Learners explore techniques combining photographic and illustrative material using imaging software to produce digital based visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.

Websites and website design are important in the field of digital marketing. This course introduces the principles of website design and focuses on usability and design aesthetics. Learners explore trends in web publication and incorporate design considerations like iconography, work-flow, graphics, menus, and layout into the production of websites that address business needs.

Project management is an essential skill contributing to an organization's competitive advantage. This course incorporates the global standards from the Project Management Institute. The essential elements of project management include principles of project management, proposal stages, project scheduling, controlling, reporting, and the use of technologies to manage projects.

This course focuses on advertising through the broader topic of marketing communications. In the context of strategic planning, learners have the opportunity to explore the advertising process. Content focuses on creating, communicating, and delivering a targeted message in all forms of media.

This course will explore how the field of marketing and communication has evolved and why organizations must leverage digital communication as part of the integrated marketing communications mix. Learners will also explore the principles, forms, and creation of digital media and the connections between information technologies, consumer media consumption trends, and the consolidation of marketing and communications.
Prerequisite: MKTG1101

In this course learners create websites by structuring and styling web pages using online tools. During construction, learners link web pages, display graphic images, create menus, format text, and position elements in the production and modification of web pages. Learners also explore the principles of search engine optimization and accessibility.

Required Course Elective(It is highly recommended students take MGMT1302 Computer Applications)

Students can choose one course from this list.



Optional Courses

Co-op Courses

This course prepares learners for employment opportunities by developing marketing tools and skills for interviews.
Prerequisite: Completion of 15 program credits

Learners who secure a Co-op position, will be enrolled in this four-month paid work-term course. The course provides an opportunity for hands-on practice in a variety of positions, depending on the qualifications of the learner and the Business Administration major. Learners, Hosts and career advisors maintain open communication throughout the work-term.

Program FAQs

Today's companies seek employees with excellent communication and interpersonal skills. The evolution of the modern workplace, increasing competition, and rising consumer demands has forced employers to seek out motivated candidates with critical thinking and decision-making capabilities who also possess leadership potential. 

If you have prior work experience or have taken courses comparable to those required under this program at another institution, you may be eligible for Prior Learning Assessment (PLA) or transfer credit.

All requests must be submitted prior to the start of the program.  

The Business Administration Diploma typically takes two years or four terms to complete. This may take longer if the student takes less than five courses per term. 

The program combines the fields of business, marketing, technology, and digital media communications, and prepares learners to market an organization or product using the latest digital marketing tools and techniques. Be ready for a career in analytics, mobile communications, content marketing, social media, and digital advertising. 

The Alberta Government provides up-to-date information on Alberta’s occupational profiles including wage and salary information. Click on the link to find out more.Alberta Learning Information Services: Occupational Profile

Planning your course schedule according to availability and prerequisites requires some consideration. 

Once you are a registered student in a program at the Chiu School of Business, our Academic Advising team can also assist you with planning. 



Click on the link below to find out about Computer Requirements. 

Computer Requirements

Some courses might require additional software or applications packages. You will be given this information before starting the course.


The approximate cost of textbooks and other supplies is estimated at $750 per term. 

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