- January 07 2019
- May 02 2019
- August 29 2019
- Any-time Online
- In Class
Tuition & Fees
Domestic: CAD $10,128
International: CAD $29,686
A full course load is 5 courses per term. Students may elect to take fewer courses each term; however, it will take longer to complete the program.
Graduates with a major in Marketing will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This program focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
This is a two year (four term) diploma program. A full course load is five courses per term. Students may elect to take fewer courses each term; however it will take longer to complete the program.
The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.
Plan the sequence of your courses!
Co-operative Education Program (Optional)Co-op provides eligible Business Administration Diploma students with an opportunity to gain work-related experience for one term through an assisted job search. Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money.
The Co-op Work Term process aligns with the competitive nature of job search. To be accepted into the Co-op Program, applicants must meet all eligibility criteria and follow the application process. Candidates are responsible for demonstrating a high level of professional and program expectations. Not all students accepted into the Co-op Program are guaranteed a Co-op Work Term position.
Find out more! Co-op Program
- Credit in English Language Arts 30-1 or minimum 65% in English Language Arts 30-2 or equivalent
- Credit in Math 30-1 or Math 30-2 or equivalent
Successful completion of the General Educational Development (GED) test that consists of five tests with a minimum score in the following sections:
- Interpreting Literature and Art: 520 minimum standard score
- Writing Skills: 520 minimum standard score
- Math Test: 520 minimum score
- Satisfactory results on the Bow Valley College Admissions Test
- Completion of 30 credits from a recognized business program (departmental approval required)
Successful completion (65% or C grade) in each of the four designated Career Program Pathway - Business courses offered by the School of Foundational Learning and a passing grade in one designated business course offered by the Chiu School of Business.
English language proficiency requirements
For applicants whose first language is not English, please review English language proficiency requirements.
"With a double major in Public Relations and Marketing, the program's curriculum is created to make students ready for the workplace. With experiences in the industry, the instructors are excellent and valuable guides."
Business Administration Diploma, Marketing
Curriculum subject to change.
In the business environment, accounting and financial information are essential for internal and external decision-making. Therefore, understanding the basics of accounting and financial statements are important for every business graduate. This course provides an introduction to the fundamental principles and concepts of accounting with an emphasis on decision-makers' objectives and use of financial information. Key concepts explored include accounting principles and standards, the complete accounting cycle, recording and reporting business transactions, and preparing and analyzing financial statements.
Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.
Note: Learners with prior credit in ACCT1101 and ACCT1102 cannot take ACCT1103.
The central theme of the course focuses on the relationship between thinking, human behaviour, and organizational effectiveness. Opportunity is provided for learners to experience incidental learning as they evaluate their own behaviour. Learners explore how concepts and ideas pertaining to human behaviour can transform self, relationships, and the workplace.
This course focusses on the importance of aligning human resource practices with organizational strategies and employment legislative acts. Through an exploration of workforce planning, recruitment, selection, orientation, learning and development, performance management, total rewards and recognition, learners reflect on the process of recruiting and retaining employees to achieve an engaged workforce. Trend analysis includes discussion on workplace health and safety.
This course introduces learners to the multifaceted roles of managers within an organization through theory and practical application. While analyzing and critically reflecting on the functions of management, learners have the opportunity to connect key concepts with their own professional practice. Topics such as strategic planning, organizational structure and design, leadership, motivation, controls, and team dynamics are examined.
Corporate social responsibility (CSR) articulates an organization's purpose, values, and concerns for society. This course examines concepts and practical approaches successful companies use to integrate CSR strategies with the needs of business and how they evolve their strategies as business needs change.
Confident business communication requires learners to explore the changing landscape of digital media, while developing writing skills and techniques to compose competent, professional communications. In this course, learners explore research tools to aid in effective oral presentations and strengthen interpersonal skills to be an effective communicator in the Canadian workplace.
The allocation of scarce resources in the face of unlimited wants and needs is at the core of economics. This course introduces the fundamentals of microeconomics and creates the foundation for economic analysis and thinking. The course starts with the study of individual choice and opportunity cost, then proceeds to introduce supply and demand and the market adjustments leading to equilibrium, and addresses the use of market price and the sources of market failure. It transitions to consumer behaviour focusing on how consumers make decisions, while creating a framework to understand how firms optimize production under different market structures. The course concludes with the application of microeconomic theory to more advanced topics such as international trade, marginal analysis and the trade-off between equity and efficiency.
Learners are recommended to complete the Business Math Skills Self-Assessment (https://bowvalleycollege.ca/schools/chiu-school-of-business/MSA) prior to taking this course.
A basic understanding of key elements of the law is an essential factor in successful business management. Learners apply legal fundamentals useful in today's fast-paced, rapidly changing business environment.
This course is only available online.
Learners critically evaluate day-to-day economic subjects in a personal and business context. Throughout the course the economy is examined at the aggregate level with an emphasis on the determination and measurement of national income in the short and long run. The role of households, businesses, government, financial intermediaries and the international sector in influencing national income is examined. Learners analyze business cycles, money and banking, inflation, unemployment, exchange rates, and fiscal and monetary policies.
Prerequisite: MGMT1401 Microeconomics
Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.
This course covers the fundamentals of business strategy theory and application of the frameworks. Learners integrate the knowledge gained in previous business courses and demonstrate how the various pieces of the business puzzle fit together. Learners explore why the different parts of an organization need to be managed in strategic harmony to meet its goals within its competitive environment. A pragmatic approach to developing a strategic analysis skill set is followed. Learners work in multi-disciplinary teams from across the business majors to focus on building long-term strategies for organizations.
Prerequisites: MGMT1101, MKTG1101 and either ACCT1101 or ACCT1103
Note: Learners who have previously taken MGMT2999 cannot take MGMT2998.
Marketing Major Courses
Project management is an essential skill contributing to an organisation's competitive advantage. This course incorporates the global standards from the Project Management Institute. The essential elements of project management include principles of project management, proposal stages, project scheduling, controlling, reporting, and the use of technologies to manage projects.
This course encompasses the principles of delivering an exceptional customer experience to increase customer retention, loyalty, and sales. In addition, there is an emphasis on delivering a consistent sales presentation to close sales and handle customer objections. Learners are provided an opportunity to develop key skills to handle customer problems, while developing relationships and uncovering needs to increase sales opportunities.
This course focuses on advertising through the broader topic of marketing communications. In the context of strategic planning, learners have the opportunity to explore the advertising process. Content focuses on creating, communicating, and delivering a targeted message in all forms of media.
Shifting media consumption trends, global access to digital networks, and rapid adoption of mobile communications have resulted in a rising demand for communicators who can craft cohesive and compelling brand messaging that can engage consumers while building brand equity. Learners are exposed to these evolving marketing and communications trends and examine why integrated and ethical communication are critical between an organization and its stakeholders. Integrated marketing communications materials are also evaluated.
With mainstream adoption of the Internet, instant access to information, and the ability to provide public online feedback, the field of public relations (PR) is evolving. Learners are introduced to the evolving practice of PR through consideration of its fundamentals and how organizations use PR to build mutually beneficial relationships with its publics. Learners also examine how organizations effectively respond to a crisis.
This course will explore how the field of marketing and communication has evolved and why organizations must leverage digital communication as part of the integrated marketing communications mix. Learners will also explore the principles, forms, and creation of digital media and the connections between information technologies, consumer media consumption trends, and the consolidation of marketing and communications.
This course explores the relationship between content marketing and copywriting. The ability to write engaging, quality content that builds relationships with audiences is a critical skill for the marketing and communications professional. Learners research audience needs to write compelling, targeted content to meet business objectives. By applying best practice guidelines and resources, learners write clear, concise, relevant and shareable content for a diversity of mediums and audiences. Learners edit and evaluate their own writing as well as their peers' and apply constructive feedback.
Prerequisites: MGMT1201, with a minimum grade of C+
Event Marketing explores both the marketing of events and events as marketing strategies. The theory of consumption and the experience economy are analyzed to provide context regarding why consumers choose to attend and invest in events. This course will explore how event marketing strategies are used in a variety of event segments, sponsorship, cause-related marketing, and how digital marketing tools are applied to meet event objectives.
This course prepares learners for employment opportunities by developing marketing tools and skills for interviews.
Prerequisite: Completion of 15 program credits
Learners who secure a Co-op position, will be enrolled in this four-month paid work-term course. The course provides an opportunity for hands-on practice in a variety of positions, depending on the qualifications of the learner and the Business Administration major. Learners, Hosts and Student Engagement Officers maintain open communication throughout the work-term.
- Completed TOWES
- Minimum B in Business Communications
- Minimum B in Computer Applications
- Minimum program GPA of 3.00
- Commitment (attendance, punctuality, professionalism), as determined jointly by Program Coordinator, Instructors and Student Engagement Officer
- Formal acceptance into Co-op program
- Passed COOP 9997 Co-op Employment Preparation (non-credit)
- Learner has successfully secured paid Co-op Work Term with an approved employer
Today's companies seek employees with excellent communication and interpersonal skills. The evolution of the modern workplace, increasing competition, and rising consumer demands has forced employers to seek out motivated candidates with critical thinking and decision-making capabilities who also possess leadership potential.
If you have prior work experience or have taken courses comparable to those required under this program at another institution, you may be eligible for Prior Learning Assessment (PLA) or transfer credit. For more information, please contact our Registrar's Office at (403) 410-1400, or by email.
All requests must be submitted prior to the start of the program.
Transfer opportunities are available with a variety of degree granting institutions. Many of these opportunities allow Business Administration Diploma graduates to receive credit for up to two-year equivalency towards a bachelor degree. Transfer credits are reviewed and accepted on an individual basis by the institution you are applying to.
Some institutions include:
- Mount Royal University
- University of Calgary
- University of Lethbridge
- Griffith University
- Royal Roads University
- Thompson Rivers University
The Business Administration Diploma typically takes two years or four terms to complete. This may take longer if the student takes less than five courses per term.
Though optional and not a requirement to graduate, learners are encouraged to apply for Coop Work Experience, as it directly bridges classroom study with the skills needed in the workplace. Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money for one term through an assisted job search.
The Co-op Work Term process aligns with the competitive nature of job search. To be accepted into the Co-op Program, applicants must meet all eligibility criteria and follow the application process. Candidates are responsible and demonstrate a high level of professional and program expectations. Not all students accepted into the Co-op Program are guaranteed a Co-op Work Term position.
Applications for Co-op Work Experience are accepted by the Student Engagement Officer. Students can complete a Coop term (4 months, full-time employment) following the successful completion of 30 or more program credits prior to their first Co-op Work Term.
It is important to note that both COOP9998 ($450) and prerequisite ADMN9998 ($150) are non-credit courses and therefore not covered by student loans; students are encouraged to budget accordingly.
Graduates typically find employment in event-level marketing and advertising as marketing assistants, account coordinators, marketing analysts, sales representatives, and marketing account executives.
Click here to find out more including wage and salary information.
Plan the sequence of your courses with this 2018/19 schedule.
Once you are a registered student in a program at the Chiu School of Business, our student engagement officers can also assist you with planning.
Please visit the full-time course credits pages for details for each program.
If you are taking an online course, you should make sure your computer has the following applications:
- Reliable internet access – DSL or cable connections are highly recommended.
- We recommend Windows 7 or 10 (preferred) or Mac OS software; Microsoft Office 2013 (minimum); Adobe Acrobat Reader; and a media player such as Adobe Flash Player, QuickTime, or Windows Media Player.
- Some courses might require additional software or applications packages. You will be given this information before starting the course.
- We recommend Mozilla Firefox, Google Chrome, and Safari as browsers. D2L does not work well with Internet Explorer.
The approximate cost of textbooks and other supplies is estimated at $750 per term.
Business Administration Digital Marketing Major
Start a career in this fast-growing industry with the latest digital marketing tools and techniques.