Are you an aspiring or first-time entrepreneur? Learn to create a marketing strategy that will differentiate your business from the competition and attract potential customers.  Leverage social media and search engine optimization to be easier to find by potential customers. Use marketing funnel techniques to create an action plan and to launch your business.

Content includes:

• Developing your initial positioning statement
• Gaining a foothold in the market with effective social media marketing
• Producing an action plan based on your market analytics

Additional Information

This is a blended offering with a combination of online synchronous learning, self-paced online study, and independent research.

Required Learning Resources:
Learning resources may be found in the course modules in Desire2Learn (D2L) on the course start date. Links to video tutorials are provided in D2L.

Registration usually closes 24 – 48 hours before the course starts. Register early to secure your seat.