Global Tourism Management and Marketing Diploma

Tourism is big business and continues to be a key contributor to our province’s job creation and economic health. In Alberta the sector creates 111,000 jobs, and generates over five billion dollars in revenues. Demand for employees in the sector is consistently higher than supply.

The Tourism Management and Marketing Diploma is a business driven program that combines tourism-sector knowledge with marketing, management and product development. Graduates will have the skills to manage tourism products and services. Tourism specific knowledge is applied to business content examining marketing, branding, relationship selling, communication, revenue management and product development.

The Tourism Management and Marketing diploma program will prepare graduates for entry and mid-level positions. Examples of job titles include:

• Business Development Manager
• Convention Services Manager
• Corporate Sales Manager
• Destination Services Manager
• Destination Marketing Manager
• Group Sales Manager
• Incentive Travel Manager
• Marketing Coordinator/Assistant
• Meetings & Convention Sales Assistant
• Promotions Coordinator/Assistant
• Manager; Sales Coordinator/Assistant
• Sales & Marketing Manager
• Tourism Marketing Specialist
• Visitor Services Manager.

You may be eligible for Scholarships awarded by the AHLA to support the training of individuals working in the hospitality industry!

Bow Valley College students registered for Global Tourism or Events Management Diplomas 2012/2013 may apply to the AHLA for an industry scholarship; maximum amount awarded per student is $2500.00 per year (January 01-December 31).

Apply Early as only $50,000.00 total awarded per year. To learn more, go to ahla.ca

All students registered in this career program are required to write the Test of Workplace Essential Skills (TOWES) assessment in semester one of their program.

Courses in Program

(SUBJECT TO CHANGE)

FALL 2013 Start FALL 2013 - SEMESTER 1 ACCT155 Financial Accounting Principles Level I BUS0003 Computer Applications BUS0099 World Regional Geography BUS0100 Global Tourism Fundamentals COMM170 Business Communication WINTER 2014 - SEMESTER 2 BUS0024 Introduction To Organizational Behaviour BUS0041 Hospitality Law BUS0101 Global Business Strategies COMM251 Essentials of Interpersonal Communication MKTG183 Marketing FALL 2014 - SEMESTER 3 ACCT177 Introduction to E-Commerce BUS0010 Management Studies In Supervision BUS0102 Principles of Global Product Development BUS0103 Sustainable Tourism Management JOBS100 Career Advancement MKTG181 Introduction To Media Relations WINTER 2015 - SEMESTER 4 BUS0049 Effective Selling Skills BUS0059 Effective Customer Service Skills BUS0104 Advanced Global Marketing BUS0105 Global Tourism Management & Marketing Capstone TOUR180 Meetings, Expos and Conventions SPRING 2015 - SEMESTER 5 BUS0106 Work Experience for Tourism

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Admission Requirements

Academic Requirements

• Credit in English 30-1 or 30-2 or equivalent
• Credit in Math 30-1 or Math 30-2 or equivalent

OR

• Successful completion of the General Equivalency Development test (GED) with a standard score of 520 in Language Arts; Reading and Writing; and Math

OR

• Satisfactory results on the BVC Admissions Test

English Language Proficiency Requirement

• In addition to academic requirements, applicants whose first language is NOT English must also meet the Business Department English Language Proficiency Requirement

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Transferability

Course by course articulations are available from the University of Lethbridge, Athabasaca University and Griffith University (Australia). Graduates of two year BVC diploma programs will be awarded up to 5 full course junior open options from the University of Calgary.