New Campaign takes the mystery out of awards and bursaries

March 23, 2012

More than 100 additional Bow Valley College students were provided with the scholarship and bursary information and assistance they needed thanks to a creative new marketing initiative.

The College's Awards and Financial Aid Office and Marketing & Communications department teamed up to take the mystery out of applying for awards and bursaries with a floor decal that, on Feb. 24, was covered in loonies.

Watch the following video to see how the one-day initiative took shape and how it helped students not miss out on the money they deserve: